Z&A Stores, a luxury fashion and homewares retailer with stores across Armenia, Georgia and Hungary, was founded in 2005 after setting up an exclusive franchise agreement to operate the first “Ermenegildo Zegna” store in the region, followed a few years later by a second “Emporio Armani” store opening in the premium luxury sector. In 2010, it opened the first “Burberry” flagship store in Yerevan, Armenia. It currently operates over 20 luxury brand stores in Eastern Europe and sells a wide range of top designer names including Armani, Polo Ralph Lauren and Burberry.
Custom-built in-house systems
“Looks are important to us in luxury retail and so is efficiency. NetSuite looks great; the ERP software gives fast and valid information; and everything we need—from ecommerce to financials—all falls under one umbrella.” Ghukas Khachatryan, Managing Director, Z&A Stores