Danielle Tarp

Oracle NetSuite Corporate Communications

Leading creative digital agencies embrace NetSuite's SuiteCommerce platform breakthrough technology

Fluid, LiveAreaLabs, Pod1 and Sweden Unlimited Partner with NetSuite to Build Upon New Commerce Platform

NetSuite SuiteWorld 2012, SAN FRANCISCO—May 15, 2012—NetSuite Inc. (NYSE: N), the industry's leading provider of cloud-based financials / ERP software suites, today announced partnerships with leading creative digital agencies around the new NetSuite SuiteCommerce platform, which combines a highly flexible Web storefront with unique back-office integration, including the powerful and flexible cloud order management system, to give businesses a complete cloud commerce solution. By embracing NetSuite SuiteCommerce, digital agencies are positioned to capitalize on NetSuite's next-generation commerce solution to meet client demand for delivering a unified multichannel customer experience that drives sales across multiple touch points, increases customer engagement and loyalty, and strengthens brand presence.

These partnerships form part of the new NetSuite Agency Program, an alliance of leading creative digital agencies, teamed with NetSuite to help commerce businesses capitalize on the breakthrough capabilities of the NetSuite SuiteCommerce platform. Charter members including Fluid, LiveAreaLabs, Pod1 and Sweden Unlimited, serve a global client base that includes such top-tier brands as Sears, Cisco, Fila, Calvin Klein, Yahoo!, Craftsman, Clorox, Reebok and The North Face. The partnerships in the NetSuite Agency Program provide commerce businesses with an ideal pairing of the best and brightest minds in the creative digital field with NetSuite SuiteCommerce, unveiled today at SuiteWorld by NetSuite CEO Zach Nelson. Support from members of the NetSuite Agency Program, which excel at designing Ecommerce sites with superior interactivity, functionality and aesthetics, further increases the momentum behind the new SuiteCommerce platform.

At the heart of NetSuite's "Commerce as a Service" (CaaS) initiative, SuiteCommerce provides commerce businesses with a central system to manage all transactions with consumers and other businesses regardless of which touch point (website, smart phone, tablet, social media site, etc.) a transaction was initiated from, to deliver a unified multichannel customer experience that can increase customer engagement and loyalty, build brand presence and drive sales. The platform gives both agency partners and B2B/B2C companies robust customizability for Ecommerce design and functionality, as well as powerful prebuilt features such as guided search and navigation, single-page checkout, product quick views and dynamic merchandizing. Optimization for leading smartphones and tablets, along with traditional www domains, enables commerce companies to provide a device-specific experience across multiple channels. Integration with back-office financials, CRM and order and inventory management allows companies to improve business efficiency, leverage customer data to deliver experiences personalized to customer interest and purchase history, and leverage product data for strategic merchandising (for example, promoting high-margin products or excess inventory).

"The NetSuite Agency Program delivers a powerful one-two combination for companies looking for world-class agency expertise and a commerce platform unique in its ability to deliver a fantastic shopping experience and end-to-end integration between the web storefront and the back office," said Andy Lloyd, NetSuite General Manager of Commerce. "The NetSuite Agency Program is the perfect way for commerce businesses to make the most of their extensive enterprise data in a tailored and uncompromising commerce presentation for their customers."

Charter members of the NetSuite Agency Program include:
Fluid (, based in San Francisco, delivers award-winning, digital agency services and on-demand, ecommerce software solutions that help forward-looking brands incite consumer action. Fluid's membership in the NetSuite Agency Program is the latest milestone in a long collaboration between the two firms, which previously teamed to bring elements of the comprehensive social shopping platform Fluid Social to joint customers. Fluid's work for world-class customers like The North Face, Quidsi Brands, Sears, Benefit Cosmetics and Brooks Brothers enhances consumer experiences on the web, as well as on social networks and mobile devices. Brands and retailers tap Fluid's unique combination of consulting, design and development services, and its scalable, on-demand, ecommerce software products to delight and engage today's digitally savvy consumers, while building engagement, increasing brand loyalty and driving conversions. "Working with NetSuite through the Agency Program is another way we help our clients create exceptional experiences that drive connection and conversion," said Kent Deverell, CEO & co-founder, Fluid Inc. "NetSuite SuiteCommerce is an ideal platform for our clients seeking to engage and retain customers for driving increased sales."

LiveAreaLabs (, based in Seattle, Wash., is a full-service digital retail agency. Consumer brand manufacturers and retailers throughout North America partner with LiveAreaLabs to create flagship digital experiences. Offerings include branding, digital platforms (Ecommerce, mobile, applications), and digital marketing. Clients include Brooks Sports, The Coffee Bean & Tea Leaf, Fila, Lifetime Brands, London Drugs, Lucky Brand, LUSH Cosmetics, Meredith Wendell, Microsoft, Mikasa, Moving Comfort, RealNetworks, Urban Decay, Virgin HealthMiles, and World Vision. "With SuiteCommerce, NetSuite is helping drive the evolution of Ecommerce in our age of social and mobile customers. The agency program gives us a great opportunity to translate that into value for joint customers," said Mark Moskal, Chief Experience Officer at LiveAreaLabs.

Pod1 (, based in New York City, is an award-winning creative digital agency with a focus on the Fashion sector. Pod1 creates engaging e-commerce experiences to help brands and retailers sell more online. The agency brings over a decade of experience to the NetSuite Agency Program, combining the proven results of its powerful and strategic advice with the comprehensive capabilities of NetSuite SuiteCommerce. Pod1's impressive client base includes TAG Heuer, Salvatore Ferragamo, Harvey Nichols, Denon, Kenneth Cole, and Yahoo!. "We take a strategic approach to online business that generates significant return on client investment, and NetSuite SuiteCommerce is one of the most powerful platforms available to us to meet that objective," said Fadi Shuman, Pod1 CEO & Co-founder.

Sweden Unlimited (, based in New York, NY, is a fashion-centric agency focused on creating exceptional brand experiences across digital channels. Sweden Unlimited will employ NetSuite SuiteCommerce to enhance the delivery of its custom digital solutions. Sweden Unlimited clients include Vera Wang, Lanvin, The Row, and Jason Wu. "Joining the NetSuite Agency Program gives us an exciting new platform to continue to elevate the admiration of our clients' brands and motivate more customers," said Leja Kress, Sweden Unlimited Founding Partner.

SuiteCommerce extends NetSuite's history of innovation and leadership in cloud Ecommerce. With NetSuite customers processing more than 250 million online transactions and 1.8 billion page hits in 2011, NetSuite's Ecommerce solution is used by thousands of e-tailers and B2B companies in numerous industries, including software, wholesale distribution and manufacturing. The new SuiteCommerce platform and NetSuite Agency Program validate Gartner's ranking of NetSuite as a "Visionary" in its Ecommerce Magic Quadrant for three consecutive years.

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