Engage with the Future of Commerce

Is Your Wholesale Distribution Business Commerce-Ready?
Are You Engaging Your Customers Online?

Across Australia, every industry is being disrupted by rapid changes in technology which is bringing omnichannel commerce to the mainstream. Both B2B and B2C customers now demand the ability to engage with their suppliers everywhere. It truly is an omnichannel world, and without the right technology supporting you, your business is going to be left behind.

That's why omnichannel commerce isn't just a feature of NetSuite, our software was built to drive one singular goal—helping you realise your business vision in an omnichannel world. Want to learn more? Keep reading this page. Or, read more about how to transform, engage, and modernise your Australian distribution business.

Exec Dashboard

Take the next step and transform your business with NetSuite

Free product tour(opens in new tab)


Reach New Markets

How do you differentiate your brand and build awareness?
Are you properly nurturing your leads, prospects and customers?

NetSuite's real-time marketing metrics and comprehensive customer data empower your business to engage existing customers while converting more leads into revenue.

Campaign Management

  • Deliver highly personalised and relevant communications.
  • Monitor results with deep data and metrics.
  • Measure ROI in real time.
  • Build relationships by nurturing leads, prospects and customers.
  • Engage customers effectively and efficiently through marketing automation.


  • Define your markets precisely.
  • Target the right leads, customers and prospects individually and by segment.
  • Get a 360-degree view of your customers.
  • Leverage data and insights to uncover new opportunities.

Business Impact

Customer Acquisition

Build your customer base at lower cost.

Return on Investment

Measure and prove ROI precisely and in real time.

Marketing Insights

Get more from your marketing dollars.

A Comprehensive Guide to NetSuite for Distributors

Download now(opens in new tab)


Build a World-Class Sales Effort

Are you managing leads and new contacts effectively?
How do you maintain control around your pricing options?

NetSuite drives efficiency and visibility through the sales process, helping you to grow your accounts, find new customers and close more deals faster.

Opportunity Management

  • Empower your sales force efforts.
  • Route and track new leads automatically.
  • Maintain full visibility into your deals.
  • Drive productivity in real time.

Flexible Pricing

  • Build flexible pricing schemes.
  • Update pricing as needed.
  • Offer price promotions and track results.
  • Segment pricing by customer, offer quantity discounts, and more.

Business Impact

Revenue Forecasts

Know what's coming and adapt more quickly.

Sales Efficiency

Increase revenue without adding headcount.

Pipeline Management

Monitor productivity at every step.

Wholesale Distributors Boost Core KPIs with Cloud Systems

Learn more(opens in new tab)


Streamline Order Fulfilment

Can you receive orders through multiple channels including online, phone, EDI and more?
How quickly can you convert orders to cash?

NetSuite's order management solution helps wholesale distributors smoothly and efficiently fast-track order-to-cash processes with automated workflows that eliminate manual bottlenecks, lower administrative costs, and reduce errors.

Orders in the Omnichannel

  • Receive orders through EDI, web stores, direct sales, partner sales, point of sale and more order entry systems.
  • Segment reporting to measure performance by order channel.
  • Gain real-time analytics and visibility across all channels on orders, customers, inventory and more.

Order to Cash

  • Convert quotes to orders, orders to fulfilment and invoicing to payment faster with automated, built-in processes.
  • Improve quote accuracy, eliminate billing errors, and strengthen revenue recognition.
  • Maximise revenue and customer lifetime value.

Business Impact

Customer Profitability

Measure success on a per customer level.

Cost to Serve

Know what each customers costs.

Profitability by Segment

Improve efficiency with deep profit analytics.

NetSuite for Wholesale Distribution

Watch now(opens in new tab)


Maximize Profit with Sourcing Controls

Do you have a centralised, optimised purchasing process?
Can you easily use sales forecasts to influence your supply orders?

NetSuite ensures transparency and control throughout the purchasing process, building trusted supplier relationships, reducing procurement costs and providing deep insights into performance and forecasting.

Suppliers and Procurement

  • Gain visibility into supplier performance.
  • Collaborate with suppliers in real time through the Supplier Portal.
  • Create a centralised purchasing process.
  • Build a real-time approval workflow based on PO amount.
  • Ensure compliance with contracts and purchasing policies.
  • Handle supplier payments efficiently.

Sales Forecasts and Operational Planning

  • Generate supply orders based on your sales forecasts.
  • Reforecast and regenerate supply orders when forecasts change.
  • Reduce lead times and increase your fill rates.
  • Minimise stockouts and obsolete inventory.

Business Impact

Inventory Cost Management

Control costs to maximise profit potential.

Lead Time

Forecast accurately to ensure on hand supply.

Cash Flow Management

Support cash flow with purchasing controls.

Reducing Supply Chain Risks with the Cloud - A Case Study

Watch now(opens in new tab)


Know Your Inventory Like Never Before

Can you accurately measure your inventory turns?
How do you track items across your warehouses?

NetSuite's integrated inventory management provides tracking and control, enabling wholesale distributors to reduce inventory overhead and turn their inventory more quickly.


  • Track every turn of inventory.
  • Know your inventory to sales ratios.
  • Minimise stockouts and obsolete items.
  • Leverage distribution centres and multiple warehouses.
  • Reduce your inventory costs.
  • Analyse deep data metrics to improve efficiencies.

Material Handling

  • Track lot numbers and inventory serial numbers.
  • Support a wireless warehouse system.
  • Meet regulation requirements (MSDS, FDA, and additional compliance documentation).
  • Reduce resources tied to fulfilment processes.

Business Impact

Asset Management

Protect your business's value.

Fulfilment Costs

Analyse and minimise your cost to deliver.

Inventory Controls

Handle even the most complex inventory processes to ensure efficiency.

Conquering the Inventory Dilemma

Download now(opens in new tab)


Pick and Deliver in Record Time

How efficient are your pick, pack and ship processes?
Can you save money in shipping costs?

NetSuite's comprehensive order fulfilment controls help you reduce your cycle times and shipping costs while increasing your on-time delivery rates.

Pick, Pack & Ship

  • Lower your number of picks.
  • Increase efficiency with zone and wave picking.
  • Prioritise picking by carrier pick up time.
  • Easily implement change orders.
  • Handle packing notes, cancellations, changes, and customer-specific labelling.
  • Minimise shipping costs and time.
  • Bill freight separately or inclusive with product.
  • Manage a comprehensive set of shipping options.

Business Impact

Shipping Costs

Save on time and cost of shipping.

Cycle Time

Minimise the cycle to improve efficiency.

On-Time Delivery

Deliver consistently to meet customer demand.

Playing in the Cloud Leads to Success

Read now(opens in new tab)


Exceed Your Customers' Expectations

Does your support team have a 360-degree view of each customer?
Can you intelligently use support data to inform and improve your business?

NetSuite offers self-service support solutions to your customers while empowering your customer support team to better meet customer needs with detailed case management, efficient returns, and tracking for field services.

Case Management

  • Give your support team a comprehensive view of each customer.
  • Escalate customer tickets.
  • Track product defects with customer returns.
  • Schedule and dispatch field technicians.
  • Bill field services by T&M, fixed cost or warranty.

Customer Self-Service

  • Offer an intuitive self-service customer portal.
  • Provide visibility into orders for tracking and management.
  • Deliver knowledge base content and FAQ.
  • Reduce support time through self-service efforts.

Business Impact

Product Issues

Uncover problem areas through real-time support visibility.

Product Support Costs

Reduce support overhead with self-service options.

Cost to Close

Analyse your support operations to maximise efficiency.

Take the Next Step and Transform Your Business with NetSuite

Free product tour(opens in new tab)