Alton Lane has carved out a space for itself in the market for men’s custom-tailored clothing. Its showrooms are designed to put the customer at ease and be a place where he can relax, have a cocktail (or a coffee) and be fitted using Alton Lane’s 3D body scanner. Its high-touch model for delivering custom clothing, combined with an efficient supply chain producing suits in across the globe has sped the company’s growth.
“NetSuite has allowed us to feel out in front of our systems as opposed to always playing catch up.” Peyton Jenkins, Co-founder, Alton Lane
A true omnichannel retailer, Alton Lane has not only remade the custom suit experience, it reaches customers through a personalised online experience where the company can track the journey of its custom-made clothes, its retail showrooms and a mobile showroom operating out of a customised vintage 31’ Airstream.
As it launched its fourth store, Alton Lane quickly realised its existing QuickBooks system and homemade back-end could not support its growth. After evaluating the market, it implemented NetSuite as a customisable, cloud-based platform that could scale with the business.
Alton Lane has adopted more of NetSuite as it’s grown from four stores to 12. It’s continuing its aggressive expansion while also diversifying its business, launching a women's clothing line (as part of its business development platform), offering a new online 3-D custom shoe design tool and introducing a corporate gifting program.
Alton Lane envisions in the near term doubling their existing volume within their current footprint while continuing to refine its model for scale. Ultimately, Alton Lane would love to have a store in every major American city, and it also aspires to introduce custom casual wear and same-week delivery. Now, it has the technology foundation to make all of that happen, and much more.