An Unlikely Candidate Creates a Rapid Growth Barefoot Shoe Company

Galahad Clark, a 7th generation descendant of the Clark Shoes company, founded VIVOBAREFOOT in 2012 along with his cousin Asher Clark with a mission to change the footwear industry based on one simple insight—shoes should let your feet do their natural thing. Every shoe features a patented, ultra-thin, puncture-resistant sole that protects the foot and allows maximum sensory feedback.

Company

VIVOBAREFOOT

Location

London

Industry

Retail

EMPLOYEES

NUMBER OF COUNTRIES

SYSTEMS REPLACED

Prima, Sage 50

NETSUITE PRODUCT IMPLEMENTED

NetSuite

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“NetSuite is the perfect complement to VIVOBAREFOOT’s omnichannel approach, allowing us to sell through multiple channels and preparing us for the growth we expect over the coming years.” Damian Peat, Operations Director, VIVOBAREFOOT

NetSuite Powers Transformational Shift to Ecommerce

VIVOBAREFOOT sprints ahead: Spurred by an interest in barefoot living in the United States, VIVOBAREFOOT grew rapidly and now sells roughly 100 different types of shoes, with manufacturing in China, Portugal where it makes its higher end products and at a fair trade social project in Ethiopia. It expects to reach £100 million in revenue by 2023.

Bucking retail trends: VIVOBAREFOOT realised that in order to continue its trajectory, maintain margins, and control over its brand and customer experience, it would need to focus on ecommerce and buck the longstanding history of the shoe business—either own the stores or be a distributor.

Cloud enables a shift in focus: To help in its shift in focus from its London flagship store and 20 franchisees across Europe to ecommerce, VIVOBAREFOOT selected NetSuite to manage its financials, inventory management and ecommerce site eliminating the complexity of its previous systems to quickly and easily act on critical business data.