Poolwerx Makes Waves Through Efficient Franchise Management

Founded in 1992, Poolwerx is Australia’s largest pool and spa maintenance network. For the last 27 years, Poolwerx has revolutionised the pool service industry through its franchise-operated model while using the latest pool maintenance technology. Operating in over 355 territories across Australia, New Zealand and America, the company’s franchisees now have more than 575 service vans and 160 retail stores.




Head Office Australia: Brisbane
Head Office United States: Dallas


Professional Services


1,000 to 4,999



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“With NetSuite, we have better visibility and control. We’re able to have a single source of truth that monitors and reports all franchisee performance, affording us the opportunity to operate as a small team, despite being globally dispersed.” John O’Brien, Founder and CEO, Poolwerx

Sink or Swim

Innovating the pool maintenance industry
Focused on providing a premium service, Poolwerx convinced its clients to upgrade their pool equipment to reap the benefits of equipment automation and chemical-level monitoring, which helps lower energy costs. The company now boasts a 52% gross margin (as high as 72% in Australia) for its franchise partners.
Wading out of the deep
With business growth surging ahead, Poolwerx’s accounting department needed an upgraded system to handle the requirements of global expansion as the existing system was unequipped to handle the demands of the expanding franchise.
Watered down data
NetSuite provided Poolwerx with a system that not only tracked financial information but also each franchisee’s sales, inventory and service operations in real-time. With real-time route scheduling and in-transit status tracking, these improved efficiencies have contributed to a 3.5% rise in monthly client contracts and boosted revenue for mobile van services.
New waters
With the business growing at pace, Poolwerx needed a system to continue its global expansion. NetSuite has provided improved visibility and efficiency, which has helped Poolwerx work smarter. Implementation of NetSuite is part of the company’s five-year business development strategy to ensure continued innovation and international growth. The next stage in this strategy is expansion across the US Sun belt, taking the combination of Poolwerx services and NetSuite’s technology to target its next prime market of the commercial sector, schools, hotels and fitness centres.


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