Murray’s Cheese opened its Greenwich Village store in 1940 and ever since, it has been committed to providing customers a diverse selection of cheeses that it creates in its own caves and sources from around the world. Murray’s now sells high-quality cheeses, meats and other groceries at 600-plus restaurants and hotels across the country as well as 400-plus Kroger grocery stores, a relationship that led to Kroger acquiring Murray’s in 2017.
“Our newly redesigned website is as much a community gathering place as a commerce site.” Lauren Porten, Associate Director of Ecommerce, Murray’s Cheese
A complex network of disparate systems for accounting, ecommerce, inventory and more generated 65 hours worth of manual work for staff every week. Murray’s Cheese implemented NetSuite’s unified cloud platform to seamlessly manage financials, ecommerce, orders and inventory. NetSuite processes in-store and wholesale orders in one place and provides key data on inventory and financial performance.
Murray’s Cheese has expanded its community of cheese enthusiasts with a new website featuring suggested beer and wine pairings for cheeses, profiles of cheesemakers, recipes, videos and customer reviews. The company also has monthly membership clubs and a newsletter to engage with its most devoted shoppers.
Over nearly 80 years, Murray’s Cheese has evolved from its store in Greenwich Village to a mail-order company to a thriving multi-channel business. NetSuite’s unified business management solution empowers Murray’s to optimise its operations and, paired with Bronto’s Marketing Platform, provide a personalised, relevant experience that will keep sales climbing.