Mentoring Minds Empowers Smart Growth with NetSuite

Proving that garages aren’t only incubators for tech startups, Michael and Lisa Lujan founded educational publisher Mentoring Minds from their eastern Texas home. The couple saw a gap in supplemental resources for standardised testing requirements and created a flipchart that sold out in 30 minutes at the first educators’ conference they visited 15 years ago. In 2012, they made the decision to empower growth outside of eastern Texas with NetSuite.

Company

Mentoring Minds

Location

Tyler, Texas

Industry

Publishing

REVENUE

$25 million

EMPLOYEES

NUMBER OF USERS

147 (because of subsidiaries)

NUMBER OF SUBSIDIARIES

SYSTEMS REPLACED

QuickBooks, Excel, Microsoft Access

NETSUITE PRODUCT IMPLEMENTED

NetSuite OneWorld

IMPLEMENTATION PARTNER

NetSuite Professional Services

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“We were always looking into the past. NetSuite helps us look into the future to leverage what we’ve learned to know what to do going forward.” Gavin Rasco, Principal of Corporate Systems, Mentoring Minds

Scalable Platform to Innovate Educational Publishing

Unified platform provides it all: Choosing NetSuite over Salesforce.com for NetSuite’s ability to provide an end-to-end, real-time platform for CRM, accounting and finance, inventory (4,300 SKUs), and order management, the business has streamlined and innovated its processes to reach 40,000 customers nationwide, and impact some 4 million public and private school students with $25 million in annual revenue.

Real-time data, insight: NetSuite’s transparency lets Mentoring Minds optimise the creation and sale of its materials. Sales reps have a 360-degree view of their clients, including prospects, orders and pipelines, and finance has near real-time information to correlate demand and profitability.

Empowering user engagement: As its business seeks to increase the use of its digital educational materials, it will leverage usage data in NetSuite, lending sales and marketing insight to create targeted campaigns and educational outreach to increase activity rates and engagement with their products to drive brand value.