Linio Customer Success Story

Linio Helps Suppliers Go Global with Its Customer-Oriented Marketplace Business

Linio is one of the biggest ecommerce platforms in Latin America. With headquarters in Mexico and presence in five countries, it has access to a market of over 300 million people in the region. Linio, recently acquired by Grupo Falabella, is a marketplace with over 4 million products available and has delivered more than 10 million products to its customers.

COMPANY

Linio

LOCATIONS

Mexico (headquarters), Colombia, Peru, Chile, Argentina, Venezuela, USA (Miami) and 1 office in Asia

INDUSTRY

Retail, Ecommerce

EMPLOYEES

1,200

NUMBER OF USERS

120

NUMBER OF COUNTRIES

5 (Mexico, Colombia, Peru, Argentina, Chile)

IMPLEMENTATION PARTNER

NetSoft

LOCATION

Mexico

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“Before NetSuite, the company processes were more complex. Now, the best practices can be replicated to all countries, giving us better control over our information.” Alejandro Bellido, Regional Finance Systems and Processes Director, Linio

Facing Challenges as a Startup

Growth through venture capital: Founded as an online retailer in 2012, Linio expanded the business into a marketplace two years later, also acting as an intermediary and helping companies sell and deliver products through their platform. Backed early-on by international investors, it quickly expanded into more countries in Latin America.

Quality information is mandatory: Linio was aware from the beginning that managing their numbers in spreadsheets would not be sustainable in its rapid growth environment. An ERP was necessary for security, control over information and for quality reporting to investors.

Flexibility to adapt to changes: In constant evolution, Linio needed an easily customisable system to keep up with their speed. NetSuite was chosen in 2015 as a solution to organise Linio’s financial data into a single view and also to standardise processes and automate information.

Road to leadership: Recently acquired by Falabella, a Chilean multinational group, Linio’s goal is to become the ecommerce leader in Latin America while creating unique experiences for its customers and reaching close to triple-digit growth. With multi-country and multi-currency capability, NetSuite continues to support Linio’s international growth with native transactions and precise reporting.