Global Surf Industries Rides Waves of Business Success

Founded in 2002 in Sydney’s northern beaches, Global Surf Industries (GSI) delivers on its mantra of ‘life is better when you surf’ with a selection of top-quality surfboards and paddleboards for every skill level. Now sold in about 75 countries, GSI’s rapid business growth created inefficient manual work through entry-level systems, prompting it to turn to NetSuite OneWorld.

Company

Global Surf Industries

Location

Manly, NSW, Australia

Industry

Retail/Wholesale

EMPLOYEES

NUMBER OF USERS

NUMBER OF SUBSIDIARIES

NUMBER OF COUNTRIES

SYSTEM REPLACED

MYOB

NETSUITE PRODUCT IMPLEMENTED

NetSuite OneWorld

IMPLEMENTATION PARTNER

NetSuite Professional Services

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“NetSuite has allowed our team to focus on customers and work towards our main goal—becoming the biggest small company we can possibly be.” Mark Kelly, CEO and Founder, Global Surf Industries

Australian Surfboard and Stand Up Paddleboard Company Solves Key Challenges

Global operations on a single platform: Going live in just one month, GSI uses NetSuite for real-time inventory management with distribution partners across Asia, Europe, North America, Latin America and Africa. The global NetSuite OneWorld solution enables GSI to efficiently manage subsidiaries in Australia, New Zealand, Hong Kong and the U.S., with financial rollup and multi-currency transactions. NetSuite also supplies back-end data for GSI’s growing web store.

Better efficiency and business agility: GSI has dramatically improved operational efficiency with NetSuite OneWorld. It has eliminated countless hours of double data-entry, while reducing annual accounts and tax reporting time by 50 percent and cutting five days from its monthly close period. These gains are helping GSI to focus on growth while trimming operational costs and focus on key goals of delivering superior products and exceptional customer service.

Scalability for growth without limitations: Through agile cloud business management processes, GSI is able to “be the biggest small company we can possibly be.” Ease of use and visibility into timely data for better decision-making have been pivotal for GSI’s continued growth and innovation, with its SKU count rising to 636. The company can now scale without limitations and focus on sharing its passion for surfing with enthusiasts.