Australian Fashion Labels (AFL) is an innovative fashion business with a focus on high quality and well-priced contemporary female fashion wear. In 2007, husband and wife duo Melanie and Dean Flintoft launched the Finders Keepers label, and have since expanded the portfolio to C/MEO Collective, Keepsake, The Fifth and Jaggar Footwear.
AFL boasts a diverse and rapidly expanding business with a multi-brand, multi-channel and multi-geography approach. It has over 130 staff, selling to more than 1,700 stores in 20 countries. AFL wanted to continue its aggressive global growth, however needed a unified system that provided visibility and control across the whole business to meet customers’ omnichannel expectations.
Australian Fashion Labels (AFL)
Adelaide, South Australia, Australia
“In growing and maturing, we transitioned the business systems and a key part of that was the successful implementation of the Oracle NetSuite ERP. We’ve now got incredible control and visibility, which is critical with the complexity and diversity of the business.” Blake Williams, Group General Manager, Australian Fashion Labels