NetSuite OneWorld's Complete Business Visibility and Flexibility Supports Rapid Growth at Amobee





Foster City, Calif.


Digital Marketing Software and Services

Applications Replaced

Microsoft Dynamics AX (financials), (CRM)


NetSuite OneWorld




Redwood City, Calif.

"NetSuite OneWorld runs everything at Amobee—order-to-cash, procure-to-pay, our entire financials, consolidation, and financial planning—all on a single unified cloud instance. We knew we couldn't achieve our plans of growing to 1,000 employees in 30 locations and becoming a multi-billion-dollar company by running on Microsoft Dynamics AX and disparate systems." Amobee

Customer Success

  • By moving from a mix of disparate systems to a single, unified cloud-based business management suite, the global digital marketing software and services provider now enjoys full transparency to view expenditures and revenue on a daily basis.
  • With NetSuite OneWorld providing complete visibility into its business cycle, Amobee has been able to reduce its close cycle from an average of 10 days to three days.
  • Amobee can now capture actual spend and the average rate of spend, reducing the amount of defects or billing errors at the invoice level by 80%.
  • Executives now have a 360-degree view of the business and can track the order-to-general ledger lifecycle. Amobee now has the requisite controls in place to support financial audits and also has a repository of performance data which it can provide to customers on request.
  • As the self-styled ‘one-stop shop to CMOs,' Amobee seeks to rapidly expand its global presence from 600+ staff in 20 offices around the world to become a multi-billion-dollar company employing 1,000+ staff in 30 locations. NetSuite OneWorld supports those ambitions by enabling Amobee to quickly integrate an acquired business in less than 30 days.
  • Amobee was able to achieve a fast time-to-value, going live with cloud-based NetSuite OneWorld in six months versus at least 12 to 18 months with legacy alternatives, which would also have incurred huge hardware and software support overheads.
  • Freed from the burden of supporting disparate systems, manual processes and having to manage a data center, Amobee is focused on generating business value through more effective interactions between the people who work at the company, its customers and suppliers.


  • Multiple systems—financials from Microsoft Dynamics AX, CRM from, and separate campaign and client services management systems—lacked bi-directional integration, limiting visibility and insight into customer lifecycles, preventing the business from scaling.
  • Staff had to effectively shut down the business one week a month to update transactions within the separate systems. Staff were forced to manually re-enter data from one system to another resulting in duplicate data entry and potential lost revenue generation opportunities.
  • Time spent on transactions and systems maintenance left less time for improving engagement with customers, partners, and suppliers.
  • Amobee was also unable to source and then provide the performance data required by some of its customers.


  • Amobee chose NetSuite OneWorld over SAP Business All-in-One because it needed a single, unified global cloud-based business management suite, which could support its growth. Amobee also wanted to work with a company with cloud DNA with experience of the advertising vertical.
  • Amobee transacts business in over a dozen currencies and simultaneously went live with a single global instance of NetSuite OneWorld for its APAC, EMEA and North America regions.
  • Customisation to support the spend models needed by a provider of digital marketing software and services to advertisers, publishers and operators is easy within NetSuite OneWorld.
  • Today integration into multiple in-house and external platforms enables real-time fulfilment of advertising services via NetSuite web services and through the cloud connectors provided by NetSuite partner Informatica.

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