Craftmark Breaks Down Data Silos to Bolster International Expansion Plans

Since 1981, The Craftmark Group has been exclusively distributing quality leather goods for international fashion brands in Southeast Asia. As the company expanded its business products and services, it realised that inefficiencies from manual processes and poor data visibility were limiting its future growth.


The Craftmark Group

Company

The Craftmark Group

Location

Singapore

Industry

Fashion and Apparel/Retail

NUMBER OF SUBSIDIARIES

1

NUMBER OF COUNTRIES

3

NETSUITE PRODUCT IMPLEMENTED

NetSuite OneWorld

IMPLEMENTATION PARTNER

PointStar

Location

Singapore

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“NetSuite has enabled us to streamline our operations to continue delighting customers, and empowered us with real-time insights that fuel our growth strategy.” Ee Leng Tan, Founder and Managing Director, The Craftmark Group

Streamlining Operations to Become Data-driven

A customer-first business
With customers at the heart of the business, Craftmark ventured into ecommerce and launched its own brands to address new customer demands. It also focuses heavily on delivering delightful customer experiences by ensuring stock availability and speedy order fulfilment across all its sales channels.
Growth throttled by data silos
As the business grew, it became increasingly tedious to manually update its sales, inventory and accounting systems. The disparate systems hindered Craftmark from having an accurate and holistic view of its business.
Integrating operations for better insights
By integrating its siloed systems and streamlining processes with NetSuite OneWorld, Craftmark now spends 50 percent and 75 percent less time on creating SKU and issuing POs respectively. This move also provides Craftmark with real-time data to enable informed decision-making.
Primed for business expansion
With visibility, Craftmark is able to make insight-driven decisions that shape its plans to venture internationally and grow its subsidiaries. Operational efficiencies and scalability enabled by NetSuite OneWorld also ensure the continued delivery of exceptional customer experiences as the business flourishes.

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