Danielle Tarp

Oracle NetSuite Corporate Communications

Etailers Experience Unprecedented Results with NetSuite

NetSuite Ecommerce Allows E-tailers to Achieve Triple Digit Growth

Internet Retailer Conference, Hyatt Regency, Chicago—June 6, 2006, Booth 809—NetSuite, Inc., the leader in on-demand business software suites, today announced a number of its customers reported unprecedented growth as a result of using NetSuite's Ecommerce engine to automate and manage their online selling. Companies such as Best Kiteboarding, Randall Scott Cycle Company and Will's Estate Maintenance have utilised NetSuite Ecommerce to help them more than double sales within 24 months of going live on NetSuite. NetSuite Ecommerce is the only Ecommerce system built to manage multi-channel commerce, tightly integrating the accounting, warehouse, marketing, and support applications within a single Web-based system, allowing end users to attract, transact, fulfil and service customers from one system. For more information about NetSuite Ecommerce, please visit

Today, most etailers use several software systems to run their online business — one for accounting, one for inventory and warehousing management, one for shipping, one for customer service and support and one for online transaction. As a result, the customer experience is greatly degraded as information must be re-entered in multiple systems, causing errors and delays in servicing buyers. With more than 2,000 small and mid-sized companies using NetSuite to deliver an integrated online selling experience to customers, NetSuite is the only ecommerce system built to manage multi-channel ecommerce, tightly integrating the accounting, warehouse, marketing, and support departments. Features in NetSuite Ecommerce such as Google Keyword-to-Purchase Tracking, search engine optimisation tools and multi-channel selling are key to enable small Internet retailers to compete with multi-million dollar Internet retailing giants. NetSuite Ecommerce also allows Internet retailers to go beyond traditional multi-channel selling to tap into any online channel and maximise their exposure on the Web with an easy export of their products into comparison shopping engines such as Google's Froogle, eBay's, Shopzilla (BizRate) and NexTag.

Ecommerce companies with triple digit growth announced today include:
Best Kiteboarding — Delray Beach, FL (

  • Largest kiteboarding company in the world; first kiteboarding company to sell directly to customers
  • More than doubled sales since deploying NetSuite in February 2005.

"We evaluated about 80 systems, and NetSuite was the only one that met all of our requirements," said Troy Lawson, CTO of Best Kiteboarding. "Few vendors were prepared to meet my requirements for customizable products or to support automatic tracking and crediting of affiliate marketers who provide buyers to Best Kiteboarding through third party websites. NetSuite has helped us more than double our business since we implemented in February 2005."

Randall Scott Cycle Company — Boulder, CO (

  • Increased headcount by 150 percent and increased sales by 100 percent since deploying NetSuite in November 2004.

"It was the ability to integrate accounting and Ecommerce features that drove us right to NetSuite," said Randall Scott, president of Randall Scott Cycle Company. "You need to manage a business with the least amount of administrative tasks possible so you can spend time servicing customers. We pride ourselves on our customer service and NetSuite allows us to enhance our customers experience to the highest level. Since implementing NetSuite, we've increased sales by 100 percent and more than doubled headcount."

Will's Estate Maintenance — La Habra, CA (

  • Southern California's largest e-tail nursery
  • Only online nursery in the nation to offer a complete line of bagged and bulk soils and fertilisers, made possible by NetSuite's flexibility and Customisation
  • Increased sales by 300 percent (year-to-date '06 over year-to-date '05) since deploying NetSuite in January 2005.

"Our previous system was a custom Web development that we tried integrating with QuickBooks, but the integration was insurmountable," said Will Slattery, founder and president of Will's Estate Maintenance. "With NetSuite, I know exactly what my margins are, and I'm able to see exactly what I'm making and in what categories. Since deploying NetSuite in January 2005, we've been able to triple sales year-to-date '06 over year-to-date 2005 without adding headcount."