Danielle Tarp

Oracle NetSuite Corporate Communications

Technology innovators join NetSuite cloud to deliver next-generation commerce applications

NetSuite SuiteCommerce Adds New SuiteApps to Enhance Customer Shopping Experience

IRCE 2013, CHICAGO, Ill.—June 5, 2013—NetSuite Inc. (NYSE: N), the industry's leading provider of cloud-based financials / ERP software suites, today announced the addition of several new partnerships and partner solutions from its growing ecosystem of ISV partners focused on helping NetSuite customers deliver industry leading omnichannel shopping experiences. Technology innovators, including SeeWhy, Silverpop, Zmags, Mashery, RingRevenue and Birst are leveraging or plan to leverage NetSuite's SuiteCloud Developer Network (SDN) to offer complimentary solutions for NetSuite SuiteCommerce—the cloud platform that unifies Ecommerce, point-of-sale (POS) and call centre channels with core business systems to deliver a superior customer experience across digital, mobile and physical touchpoints.

With a rich ecosystem of SuiteApp partner add-on applications, SuiteCommerce customers can deliver more robust shopping experiences on the SuiteCommerce platform that meet their unique business needs. The growing ecosystem of SuiteCommerce SuiteApps improves NetSuite's ability to support B2C and B2B merchants, manufacturers and distributors as they increasingly migrate sales, marketing and support to the cloud. Built upon a unified infrastructure that includes a state-of-the-art Webstore, SuiteCommerce customers can now access a single system to manage all transactions across multiple touchpoints, including websites, smartphones, tablets, social media, physical point-of-sale (POS) and call centres. Operating directly on the core NetSuite ERP/CRM business management application, SuiteCommerce is designed to address the limitations and complexity of first-generation, stand-alone commerce systems that are typically focused on only a single transaction channel. This allows merchants to streamline business processes, find new customers and strengthen existing relationships with richly interactive and intuitive shopping experiences and integrated marketing tools.

"NetSuite's partnerships with SuiteCommerce ISVs are designed to give merchants added flexibility and functional depth to transform cross-channel commerce and meet the many demands of the connected customer," said Raghu Gnanasekaran, Senior Director, Business Development, NetSuite. "Through the SuiteCloud Developer Network, SuiteCommerce users have a complete, unified environment to capitalize on tremendous commerce opportunities to drive revenue and enhance customer relationships on a global scale."

Some of the many NetSuite technology partners who are currently delivering, or planning to develop new SuiteApps to support and enrich the SuiteCommerce platform include:

Shopping Cart Recovery
SeeWhy (, based in Boston, is the leader in real-time Ecommerce shopping cart recovery, delivering the highest ROI in Ecommerce with solutions used by more than 2,500 leading brands to increase conversion by automatically triggering the right marketing message on the right channel at the right time. SeeWhy's conversion platform, SeeWhy CORE, pre-integrates with NetSuite SuiteCommerce to create a single automated system for optimizing each website visitor's path to purchase. SeeWhy Conversion Manager provides the ability to recover lost sales by triggering real-time email and social media remarketing campaigns designed to remind and incentivize visitors to return and purchase, increasing revenue fast. "Seven out of every 10 visitors who place items in their shopping cart don't complete the transaction, making shopping cart abandonment a persistent problem for Ecommerce sites," said SeeWhy President and CEO Scott G. Silk. "We're delighted to currently offer SuiteCommerce customers a proven solution that can recapture and convert up to 50 percent of website abandoners with real-time, automated remarketing."

Digital Marketing Technology
Silverpop (, based in Atlanta, Ga., is a digital marketing technology provider that unifies marketing automation, email, mobile and social to help marketers uniquely engage individuals based on their behaviours and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop integrates with SuiteCommerce to offer capabilities for email marketing, automation, reporting and analytics, location-based marketing, data and list management, and mobile and social engagement, while enhancing lifetime customer value and loyalty. Silverpop specifically enables B2B marketers to efficiently manage leads and drive qualified sales opportunities through nurturing campaigns that move prospects to conversion while also delivering the best possible customer experience. "Delivering timely, personalized and relevant messages that treat buyers as individuals is crucial in today's customer-driven sales process," said Will Schnabel, Senior Vice President of Global Business Development for Silverpop. "NetSuite customers have an excellent opportunity to leverage the impressive capabilities of SuiteCommerce and Silverpop's proven solutions to capitalize on the potential of Ecommerce and digital marketing in driving ROI."

Digital Catalogs and Publishing
Zmags (, a leading provider of commerce-enabled digital catalogs and publications based in Boston, delivers digital publishing solutions that will integrate with SuiteCommerce to enable merchants to create branded, commerce-ready digital catalogs, lookbooks and other publications to keep buyers engaged and shopping across tablets and mobile, social and web channels. The Zmags platform is used by leading retailers to deliver an immersive digital environment that invites discovery, deepens engagement, streamlines purchasing directly from a page and increases ROI. "Shoppers are more discriminating and info-overloaded than ever, meaning that retail websites need to stand out from the crowd and offer a rich and interactive experience," said Scott Bleczinski, Zmags President. "The combination of Zmags and SuiteCommerce bring powerful new capabilities to engage with shoppers consistently across multiple digital touchpoints."

API Management
Mashery (, a leading provider of API management technology and services, recently acquired by Intel Corporation, enables companies to power mobile apps and partnerships at the speed of online innovation. Mashery's multi-tenant SaaS platform reduces the time-to-market for companies creating secure cloud-based distribution and partnership channels anytime, anywhere with APIs. Mashery's API Management allows usage/access management in commerce, tracking, metrics, performance optimization and developer/community tools. Mashery enables NetSuite SuiteCommerce users to focus their time and resources on building their business, rather than web services management infrastructure. Business users can manage APIs to scale their existing Ecommerce data and content across the Internet of Things with Mashery and turn multi-channel commerce from a challenge into an opportunity.

Call Marketing Automation
RingRevenue (, headquartered in Santa Barbara, Calif., a leading provider of inbound call marketing automation solutions, provides complete campaign management, clear attribution and practical analytics in one end-to-end solution. RingRevenue's cloud-based technology helps businesses grow revenue across online, offline and mobile marketing channels. Mobile search is driving tens of billions of calls from U.S. consumers to U.S. businesses each year. NetSuite provides full visibility into what happens when your customers click; now NetSuite customers will have full visibility into what happens when they choose to call instead. By integrating with NetSuite SuiteCommerce, the RingRevenue SuiteApp is expected to close the loop between marketing and revenue, showing the true ROI on the marketing spend. The complete SaaS solution will include advanced call tracking, real-time quality filtering and routing, mobile click-to-call, call analytics and detailed search keyword attribution. "Call marketing automation is all about driving more revenue to your business through high-quality inbound calls that convert at a much higher rate than clicks and a higher average order value," said RingRevenue CEO Jason Spievak. "NetSuite and RingRevenue are a natural fit to help companies open a significant revenue channel and get full visibility into the effectiveness of their marketing spend."

Business Intelligence
Birst ( is an enterprise-caliber Business Intelligence platform born in the cloud. Birst is engineered with an automated data warehouse and rich, visual analytics, to give meaning to data of all types and sizes. The Birst Solution Accelerator for NetSuite is a pre-built analytical solution that rapidly delivers advanced analytics with best practice financial reports and dashboards, integrating into NetSuite's enterprise resource planning (ERP) and SuiteCommerce applications to easily provide advanced analytic capabilities that are unavailable through standard reporting and analysis. With quick and easy access to enterprise-caliber business insight, users can now leverage data to speed decision-making and optimise business processes across their organisations. Brad Peters, CEO and Co-founder of Birst said, "As more and more organisations rely on NetSuite for their ERP and Ecommerce needs, our enterprise-caliber Cloud BI capabilities make Birst the obvious choice for NetSuite users looking to gain greater insight from the rich data within their transactional cloud applications."

About SuiteCommerce
NetSuite SuiteCommerce enables B2C and B2B merchants, manufacturers and distributors to seamlessly connect every step of a multi-channel, multi-location business—from Ecommerce, POS and order management to merchandising, marketing, inventory, financials and customer support. Featuring an advanced Webstore that allows the creation of uniquely branded and personalized shopping experiences optimised for multiple devices, SuiteCommerce empowers businesses to run across multiple touchpoints—web, brick-and-mortar stores, social, mobile—all from a single, unified cloud-based commerce system that provides unprecedented visibility into your business and customers. Please visit for more information.

About SuiteCloud
NetSuite's SuiteCloud is a comprehensive offering of cloud-based products, development tools and services designed to help customers and commercial software developers take advantage of the significant economic benefits of cloud computing. Based on NetSuite, the industry's leading provider of cloud-based financials / ERP software suites, SuiteCloud enables customers to run their core business operations in the cloud, and software developers to target new markets quickly with newly-created mission-critical applications built on top of mature and proven business processes. The complete SuiteCloud offering includes NetSuite's multi-tenant, always-on SaaS infrastructure; the NetSuite Business Suite of applications (Accounting/ERP, CRM and Ecommerce); and the NS-BOS Development Platform.

The SuiteCloud Developer Network (SDN) is a comprehensive developer program for Independent Software Vendors (ISVs) who build apps for SuiteCloud. All available SuiteApps are listed on, a single-source online marketplace where NetSuite customers can find applications to meet specific business process or industry-specific needs. For more information on SuiteCloud and the SDN program, please visit:


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NOTE: NetSuite and the NetSuite logo are service marks of NetSuite Inc. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between NetSuite and any other company.

Cautionary Note Regarding Forward-Looking Statements:
This press release contains forward-looking statements relating to expectations, plans, and prospects including expectations relating to the future availability of certain NetSuite SuiteApps. These forward-looking statements are based upon the current expectations and beliefs of NetSuite's management as of the date of this release, and are subject to certain risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements including, without limitation, the risk that difficulties are encountered in developing the proposed SuiteApps. All forward-looking statements in this press release are based on information available to the Company as of the date hereof, and NetSuite disclaims any obligation to update these forward-looking statements.