Danielle Tarp

Oracle NetSuite Corporate Communications

SIIA partners with NetSuite to help software companies survive, thrive in new economy

Educational Program Offers Live and Online Education, Research for Software Industry Executives

SAN MATEO, Calif. —April 29, 2010—The Software and Information Industry Association (SIIA) and NetSuite Inc., (NYSE: N) a leading vendor of cloud computing business software, have announced a partnership aimed at helping software companies succeed amid the new business models, expanding regulatory requirements, and the challenging customer dynamics of today’s business software industry. The two organisations are exploring these and other topics as part of an extensive educational program designed to inform business software industry executives through a series of live seminars, webinars, white papers and unique research. The first event, an online webinar entitled "Survive and Thrive in the New Software Age," is scheduled for 11:00 a.m. PDT, May 27, 2010. For more information about the webinar, please visit

The NetSuite/SIIA partnership is intended to help educate executives of software companies of all sizes in best practices for a range of topics, including cloud-based accounting and financial management, marketing automation, litigation and regulatory compliance, and the most recent new accounting standards, including the Financial Accounting Standards Board (FASB) revenue recognition rules EITF 08-01 and EITF 09-03.

The educational program draws on the experience and domain knowledge of a number of software companies, end-user organisations and leading vendors from the developer, consulting and channel communities.

"As the leading trade association for the software industry, SIIA is dedicated to helping our members keep pace in the digital age," said Ken Wasch, President of SIIA. "We're also committed to advancing thought leadership among our members. The partnership with NetSuite allows us to do both and help us expand our outreach to executives in the industry."

"The software industry is undergoing tremendous change right now," said David Appel, General Manager, Software Industry Solutions at NetSuite. "There are new business models, more complex regulatory requirements, and more active and demanding customers who are empowered through a range of new social media technologies. We find that many companies are reacting to these changes as they occur, without a strategic framework. The NetSuite/SIIA program is focused on education, and can help executives develop strategies to guide them through the changes to make the most of their own opportunities and not just survive, but thrive."

NetSuite Powers Hundreds of Leading Software Companies
NetSuite Inc., a leading vendor of cloud computing business management software suites, enables companies to manage core key business operations in a single system, which includes Enterprise Resource Planning (ERP), Accounting, Customer Relationship Management (CRM), and Ecommerce. The company’s cloud-based solutions are in use today at hundreds of leading software companies at nearly every stage of growth and are emerging as the preferred choice of leading SaaS companies, including Adaptive Planning, Boomi, Bright Cove, Cornerstone OnDemand, OpenTable, Convivio, Jigsaw, Joyent, Kiva, LogMeIn, Inc. (NASDAQ: LOGM), Mozy, Palantir, Qualys, Inc., SolarWinds (NYSE: SWI), SuccessFactors (NASDAQ: SFSF), (NASDAQ: SLRY), Splunk, and YouSendIt.

About SIIA
The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industries.  SIIA provides global services in government relations, business development, corporate education and intellectual property protection to 500 leading software and information companies.  The Software Division of SIIA provides a forum for companies developing the applications, services, infrastructure and tools that are driving the software and services industry forward. For more information, visit

For more information about NetSuite, please visit

NOTE: NetSuite and the NetSuite logo are registered service-marks of NetSuite Inc.