Danielle Tarp

Oracle NetSuite Corporate Communications

Users Select NetSuite "Best Ecommerce Product of the Year" in Annual Poll

Only On-Demand Business Management Software in Listing Wins Honors for Best Web-Based Tool and Best Web Analytics

SAN MATEO, Calif.—February 9, 2006—NetSuite, Inc. today announced that's readers voted NetSuite into the annual Best Ecommerce Products of the Year listing. NetSuite is the only on-demand business management software that has won honors for Best Web Analytics and Best Web-Based Tool. The publication polls its readership annually to select the outstanding products of the year that help small businesses increase efficiency and improve productivity. These accolades are another testament to NetSuite's one-of-a-kind ecommerce engine, which has helped thousands of etailers succeed in the ecommerce market. For more information on awards and industry recognition, please visit

As opposed to point product solutions, NetSuite provides an on-demand integrated suite of applications providing the CRM, ERP and Ecommerce functionality small and midsize businesses need to manage their key business operations. NetSuite seamlessly integrates every area of the business — from the Web store, to inventory management, to fulfilment and shipping, to financials, to analytics, and more. This Suite approach is why NetSuite surpassed stand-alone vendors such as and Intuit in the field of "Best Web-Based Tool."

For the first time NetSuite also won an honor in the category of "Best Web Analytics" besting such well-known products as Google Analytics by Google (NASDAQ: GOOG) and WebSideStory (NASDAQ: WSSI). Because NetSuite's integrated suite provides a single system for managing multi-channel global ecommerce transactions from visit-to-fulfilment, it eliminates the need to maintain third-party systems while not only providing a complete picture of website visitor traffic, but also a picture of the conversion — from the website visitor traffic to customers. With NetSuite's Web Analytics tools, companies can:

  • View which referrers and keywords are producing the most revenue, driving the most traffic, and converting the highest rate of customers — enabling sites to spend their marketing budget more effectively.
  • Find out what items are in each visitor's abandoned shopping carts — enabling the creation of targeted marketing campaigns within NetSuite.
  • Inspect the exact site activity of each visitor, including the pages they have viewed, the dates of each visit, and their click-stream path — enabling sales people to have an in-depth understanding of the visitor's browsing patterns.
  • Review dozens of item and customer reports that provide data such as the top selling items and the most profitable customers.
  • Examine an array of financial reports of the entire business operation.

"'s readers once again confirm that the best-of breed product to run a business is an integrated, on-demand Suite," said Mini Peiris, VP of Product Management at NetSuite. "Most companies don't have the time or the money to tie together an accounting system from one vendor, a marketing system from another, and a Web analytics solution from yet another. Because NetSuite is designed to manage multi-channel commerce with built-in functionality for inventory controls, shipping, accounting, marketing, and service delivery, small and midsized businesses can look as big as without spending a fortune."'s "Best Ecommerce Products of the Year" listing can be found online at NetSuite's recognition is another addition to a long list of industry accolades that NetSuite has won the past few months, including is Customer Inter@ction Solutions' Product of the Year 2005, the Inc. 500's No.1 Fastest Growing Private Software Company in the U.S., 2005, and the Deloitte 500's No. 2 Fastest Growing Technology Company in North America.

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