As market researcher YouGov pursued an aggressive growth strategy, initially through acquisitions and then organic, it became clear that the company's previous platform wasn't capable of rapidly integrating acquired companies. In order to continue providing efficient service to its 2,500 customers amid its expansion efforts, YouGov needed synchronised financial, sales, CRM and project processes, and it didn't want to take on the costs and time requirements of on-premise software.
London, United Kingdom
£ 88 million in 2015/16
"We have an integrated view of financials, sales, customers, projects and integrated processes. The single version of the truth that NetSuite provides is extremely valuable." YouGov