Headland Machinery Eliminates 'Data Management Nightmare' to Engineer Business Innovation on NetSuite

Headland Machinery


Headland Machinery


Industrial (supplier of metalworking machinery and lifecycle services to Australian and New Zealand manufacturers)


Melbourne, Australia

Applications Replaced

More than six disparate applications, including Sage Pastel Evolution, SalesLogix, ServiceCEO, Vertical Solutions, Briefcase, Crystal Reports, Excel

"NetSuite has really helped us to increase the utilisation and efficiency of our engineers as they now have the ability to know where all resources are at any given time, and who has capacity for further work. They now also have complete visibility of our customers in real-time, enabling them to be better prepared and better able to service customer requirements." Headland Machinery

Customer Success

  • Founded in 1949, Headland Machinery has transformed its business performance with NetSuite OneWorld for global management and operations, using multi-currency conversions for supplier transactions in eight currencies.
  • Headland gained end-to-end efficiency by replacing disparate on-premise systems with a single NetSuite solution for financials and reporting, inventory and order management, CRM and reporting.
  • Real-time visibility into inventory at three warehouses and mobile service vans drives rapid product and service delivery and timely replenishment.
  • NetSuite provides rich reporting with summary-to-detail drill-down on a departmental, regional and line of business basis (e.g., sheet metal, fabrication, CNC, robotics).
  • Demonstrating ingenuity and resourcefulness, Headland leveraged the powerful SuiteCloud development environment to build within NetSuite a field service module.
  • Named winner of NetSuite's 2013 YOUR SUITEY Award at the SuiteWorld conference, Headland's field service module delivers a single customer view with process workflow, billing automation, visual scheduling, project costing and support for smartphones and tablets.
  • Headland has brought the asset-based service module to market as a SuiteApp for other NetSuite customers (see www.nextservicesoftware.com).
  • For Headland, the service module streamlines installation, maintenance and warranty work, repairs and support for 25 field services technicians handling 2,300+ service requests and 125+ machine installations a year.
  • Mobile billing capabilities with electronic signature capture enables 85% of invoicing to be done in the field, speeding cash flow and avoiding the expense of a full-time staffer to manage invoicing.
  • Headland uses SuiteCommerce as the web platform for its new marketing arm (www.industrymarke.com.au), offering marketing services to industrial companies in Australia/New Zealand.


  • Patchwork of more than a half-dozen on-premise applications was a "data management nightmare" that made it difficult to manage the business, service calls and billing, and inventory across three warehouses.
  • Unwieldy software infrastructure meant delays in reporting and business execution, loss of productivity with double data-entry and limitations to growth.
  • After implementing NetSuite OneWorld in 2011, Headland continued to struggle with a third party service application, leading it to develop its own field service module within NetSuite.


  • After comparisons to Epicor, Microsoft and SAP, Headland selected NetSuite OneWorld as a single cloud ERP/CRM solution that could provide a comprehensive real-time view and hands-on control over the distributed business.
  • SuiteCloud development platform utilised to build www.nextservicesoftware.com field service module for internal use and later as a SuiteApp for external licencing by other services teams.

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