Latest Release of the Bronto Marketing Platform Helps Marketers Grow Revenue, Save Time and Optimise Resources
SuiteConnect West—San Francisco—October 25, 2018—Oracle Bronto today announced a series of new innovations that help marketers grow revenue, save time and optimise resources. Building on 15 years of email marketing best practices, the latest release of the Bronto Marketing Platform helps customers accelerate email marketing success and optimise marketing resources, and enable alignment with new and emerging privacy and security requirements.
Technology has turned every customer interaction into a potential buy button, every customer into an influencer, every device into a wallet, and every email into a potential sale. For marketers, this creates massive opportunities— and challenges— at a time when organisations of all sizes must be even more transparent with customer data usage, while also using data intelligently at every possible turn in order to meet constantly changing customer expectations. To help marketers successfully navigate these changes and grow revenue, the latest release of the Bronto Marketing Platform delivers a host of new features and services as well as data and security enhancements.
“Rapidly changing technologies, buying behavior, business landscapes and regulatory pressures are forcing organisations of all sizes to rethink their marketing strategies,” said George Moser, GM of Oracle Bronto. “Amidst all of this change, email remains the most powerful, profitable and popular marketing channel and that’s why we continue to invest in making sophisticated email marketing easy. The latest release of the Bronto Marketing Platform builds on this commitment with new innovations to help our customers grow revenue, save time and optimise resources.”
The latest updates to the Bronto Marketing Platform help marketers to:
Accelerate Email Marketing Success
Optimise Marketing Resources
Features to Support Alignment with Privacy and Security Regulations and Standards
About Oracle Bronto
Oracle Bronto helps organisations of all sizes grow revenue, save time and optimise marketing resources. By delivering powerful and flexible email marketing solutions that work seamlessly with multiple ecommerce platforms, Bronto enables brands to maximises the value of customer data and deliver irresistible customer experiences. Bronto solutions incorporate best practices from 15 years of email marketing success and are used by the world’s top brands, including Rebecca Minkoff, Lucky Brand, Theory, Brooks Running and Christopher & Banks.
About Oracle NetSuite
For more than 20 years, Oracle NetSuite has helped organisations grow, scale and adapt to change. NetSuite provides a suite of cloud-based applications, which includes financials / Enterprise Resource Planning (ERP), HR, professional services automation and omnichannel commerce, used by more than 20,000 customers in 203 countries and dependent territories.
For more information, please visit http://www.netsuite.com.au.
The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centres throughout the Americas, Europe and Asia. For more information about Oracle (NYSE:ORCL), please visit us at oracle.com.
Oracle and Java are registered trademarks of Oracle and/or its affiliates.
The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release and timing of any features or functionality described for Oracle's products remains at the sole discretion of Oracle.