Danielle Tarp

Oracle NetSuite Corporate Communications

Liberty Bottleworks accelerates growth with NetSuite SuiteCommerce

Manufacturer of the Only American-Made Aluminum Bottle Launches New B2C Website, Doubling Online Sales in Just Six Months

SAN MATEO, Calif.—June 1, 2015—NetSuite Inc. (NYSE: N), the industry's leading provider of cloud-based financials / ERP and omnichannel commerce software suites, today announced that Liberty Bottleworks, manufacturer and distributor of the only American-made, 100 percent recycled metal bottle, has launched a new direct-to-consumer ecommerce website,, on NetSuite SuiteCommerce after a rapid three-month implementation. The new website is the next evolution in its growth with NetSuite and enables Liberty Bottleworks to extend its unique and distinctive brand directly to consumers with an engaging shopping experience accessible from multiple devices. Liberty Bottleworks is leveraging SuiteCommerce’s flexibility and advanced functionality to run its entire business from one unified cloud commerce platform that manages everything from ecommerce, inventory management, order management, customer support and financials.

"The launch of our new B2C ecommerce website has really elevated our game and helped us introduce our company and products to a whole new audience, allowing us to expand our reach and growth like never before," said Shawn Hill, Liberty Bottleworks. "From a design standpoint, SuiteCommerce has helped us to create a website that reflects who we are as a brand and showcase our one-of-a-kind designs in a visually stunning way. In addition, SuiteCommerce provides us with the efficiency and scalability of a single platform to run our entire business, unifying ecommerce with purchasing, manufacturing, inventory and order management, financials, marketing and customer support."

Since its new website went live on SuiteCommerce in November 2014, Liberty Bottleworks has achieved significant improvements in a number of key commerce metrics, including higher conversion rates, more than a two-fold increase in overall growth for B2C sales and over a 300 percent increase in unique visitors to the site.

SuiteCommerce Enables Liberty Bottleworks to Expand and Grow

Being a socially and environmentally responsible company with a commitment to manufacturing only American-made products is a core value of Liberty Bottleworks. Running on NetSuite since shortly after it was founded in 2010, NetSuite’s flexible and scalable cloud-based platform has been instrumental in helping Liberty support rapid growth, while staying true to its roots. SuiteCommerce provides the business agility to rapidly expand into new markets and sales channels, while reducing IT costs and providing engaging and seamless, omnichannel shopping experiences, including:

Rich brand experience. With pixel-perfect design capabilities, advanced product imagery and unlimited ability to customise the business logic, SuiteCommerce’s flexible platform helps Liberty Bottleworks to utilise its existing lifestyle photography to deliver a visually rich shopping experience that showcases the unique craftsmanship of its many artist-inspired bottle collections.

Designed for mobile first. With the number of website visitors coming from smartphone and tablet users increasing in all markets, SuiteCommerce allows Liberty Bottleworks to deliver a mobile-optimised experience that displays elegantly across all devices.

Intelligent merchandising. Dynamic merchandising capabilities provide Liberty Bottleworks with much better versatility to keep website content relevant and current for promotions, while faceted search and navigation guide help shoppers as they explore, select and purchase the goods they want.

Built around the customer. Self-service My Account capabilities in SuiteCommerce make it easier for customers to track order status, manage account details, view purchase history and more. Additionally, customers can submit and track their service and return requests from the site

Access to real-time data. Liberty Bottlework’s staff has access to customer, order and inventory data across all channels at their fingertips. Armed with that data, the company can ensure it is delivering a single version of the truth to its customers.

View the Liberty Bottleworks Story: Customer Spotlight Video
See how Liberty Bottleworks is leveraging NetSuite SuiteCommerce to rapidly scale its business, extend its brand and reach new markets. Watch the video.

Learn More: Experience NetSuite SuiteCommerce at IRCE 2015
NetSuite is empowering Liberty Bottleworks to transform its business. Merchants attending IRCE 2015 from June 2-5 at McCormick Place in Chicago will have the opportunity to see firsthand how NetSuite’s online, in-store and back office solution is enabling B2C and B2B businesses to provide customers with a seamless shopping experience as well as optimise business operations. To learn more and schedule a personal demo at NetSuite’s booth #609 please visit

NetSuite has been experiencing strong momentum with its SuiteCommerce platform since its launch in 2012 and has now become the leading cloud-based omnichannel commerce platform used by both B2C and B2B businesses to drive their commerce strategies. SuiteCommerce is the only unified cloud omnichannel commerce platform that brings together all the capabilities required to deliver a complete omnichannel commerce solution from ecommerce and point of sale, to marketing, financials, order and inventory management. Learn more at

Today, approximately 24,000 companies and subsidiaries depend on NetSuite to run complex, mission-critical business processes globally in the cloud. Since its inception in 1998, NetSuite has established itself as the leading provider of enterprise-class cloud financials/ERP suites for divisions of large enterprises and mid-sized organisations seeking to upgrade their antiquated client/server ERP systems. NetSuite continues its success in delivering the best cloud ERP/financials suites to businesses around the world, enabling them to lower IT costs significantly while increasing productivity, as the global adoption of the cloud is accelerating.


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