Danielle Tarp

Oracle NetSuite Corporate Communications

Cleaner's Supply adopts NetSuite SuiteCommerce for superior CRM and omnichannel commerce

NetSuite's Unified Platform Enables North America's Largest Distributor of Dry Cleaning Supplies to Deliver a Seamless B2B and B2C Omnichannel Customer Experience Globally

NETSUITE SUITEWORLD 2014, SAN JOSE, Calif.—May 13, 2014—NetSuite Inc. (NYSE: N), the industry's leading provider of cloud-based financials / ERP and omnichannel software suites, today announced that Cleaner's Supply, Inc., the largest distributor of dry cleaning supplies in North America has selected NetSuite SuiteCommerce to manage and streamline its core business processes and operations across multiple channels, including a call Centre of 46 sales representatives as well as B2B and B2C ecommerce sites including:, which sells dry cleaning supplies to approximately 85 percent of the dry cleaners in North America; and, which sells tailoring and sewing supplies to the Fortune 1000, government and education organisations, SMBs as well as the home professional and hobbyist. As importantly, Cleaner's Supply also plans to rely on NetSuite for sales force automation, customer support, customer service and marketing automation. All these mission-critical business processes can be streamlined within NetSuite's one unified omnichannel commerce platform. This modernization effort can allow the company to gain a real-time, 360-degree customer view, deliver a seamless omnichannel customer experience globally, and improve sales effectiveness.

The Conklin, N.Y.-based company realised that its old commerce system couldn't support the company's growth. After evaluating several options during the software selection process, the company selected NetSuite SuiteCommerce for the following features and benefits it was looking for in an integrated platform:

  • Superior functionality and speed of implementation. NetSuite SuiteCommerce can meet the company's omnichannel commerce and CRM needs with one integrated solution, while other "big name" options would have been substantially more expensive and would require much longer implementation and integration time.
  • Single-platform ecommerce flexibility. NetSuite gives Cleaner's Supply a single platform for call Centre, B2C and B2B business with flexibility to extend across the 50 countries in which it does business, including Canada, Australia, Israel, Dubai, countries in the European Union and many others, with capabilities for geo-specific and multi-lingual sites.
  • Flexible design capabilities and engaging experiences. NetSuite SuiteCommerce gives the company features such as complete design flexibility, faceted search and navigation, advanced product imagery, searchandizing and dynamic merchandising.
  • Mobile support. Built-in responsive web design capabilities automatically serve up content in the most appropriate layout for the customer's device. With its previous system, about half of customers clicking through on a Cleaner's Supply promotional email did so from a mobile device, but quickly bounced because the legacy site couldn't optimise the experience on smartphones and tablets.
  • B2B-specific functionality. NetSuite SuiteCommerce supports B2B-specific functionality such as invoice billing, credit limits, ACH processing, bulk ordering, customer-specific and quantity-based pricing and purchase-to-pay to enable transactions among business buyers.
  • One, integrated platform to support B2B and B2C. Cleaner's Supply can meet growing B2B customer expectations for a rich, intuitive buying experience on par with leading B2C ecommerce sites—all from one, integrated commerce platform.
  • New cross-sell and promotional opportunities. NetSuite offers the company new capabilities to target personalised offers to customers based on purchase history, interests and anticipated replenishment needs through both ecommerce and call Centre channels, and retarget shoppers abandoning shopping carts.

"NetSuite is unique in offering integrated ecommerce and CRM that can give us new insights into customer interactions over our websites and call Centre for better service, targeting and promotions," said Joseph Dunne, President of Cleaner's Supply. "We'll be able to tie our call Centre sales reps into ecommerce, and rather than having content and pictures in multiple places, be it the back-end, catalogue or the website, we want the website to be our single repository. Additionally, our agents can experience exactly what our web customers are every minute of every day, telling us how we can improve that overall customer experience."

"Mobile support was a primary driver in our decision," Dunne said. "If a customer is frustrated with your site, they're gone and you never hear from them again. Delivering a superior experience from the beginning and gaining a single customer view are huge for us. NetSuite gives us the capabilities we need."

About SuiteCommerce
NetSuite SuiteCommerce enables B2C and B2B merchants, manufacturers and distributors to seamlessly connect every step of a multi-channel, multi-location business—from ecommerce, POS and order management to merchandising, marketing, inventory, financials and customer support. Featuring an advanced web store that allows the creation of uniquely branded and personalised shopping experiences optimised for multiple devices, SuiteCommerce empowers businesses to run across multiple touchpoints—web, brick-and-mortar stores, social, mobile—all from a single, unified cloud-based commerce system that provides unprecedented visibility into your business and customers. Please visit for more information.

Today, more than 20,000 companies and subsidiaries depend on NetSuite to run complex, mission-critical business processes globally in the cloud. Since its inception in 1998, NetSuite has established itself as the leading provider of enterprise-class cloud financials/ERP suites for divisions of large enterprises and mid-sized organisations seeking to upgrade their antiquated client/server ERP systems. NetSuite excels at streamlining business operations as demonstrated in a recent Gartner study naming NetSuite as the fastest growing financial management software vendor on a global basis. NetSuite continues its success in delivering the best cloud ERP/financials suites to businesses around the world, enabling them to lower IT costs significantly while increasing productivity, as the global adoption of the cloud is accelerating.


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