Danielle Tarp

Oracle NetSuite Corporate Communications

Design Within Reach selects NetSuite as platform to drive omnichannel retail growth

Modern Furniture Retailer to Support Sales Across 40 Studios and Ecommerce with NetSuite's Integrated Financials, Inventory, Order Management and POS

SAN MATEO, Calif.—January 8, 2014—NetSuite Inc. (NYSE: N), the industry's leading provider of cloud-based financials / ERP and omnichannel commerce suites, today announced that Design Within Reach, Inc., a multichannel retailer of authentic modern furniture, selected NetSuite as its core business management platform to support the company's rapid growth. Design Within Reach, (, plans to begin by leveraging NetSuite to power its core financials / ERP, inventory management, point-of-sale (POS) and order management processes.

Selected over separate best-of-breed ERP, order management and POS systems, NetSuite gives Design Within Reach—renowned for making authentic modern furniture from the world's top designers available to the public—a clean, modern cloud platform that aligns with the company's principles of authentic modern design. Similarly, NetSuite's cloud architecture can scale as the company continues to grow and puts technology and information at the fingertips of its personnel.

Design Within Reach is replacing a homegrown, on-premise ERP system that lacked the integration and functionality critical for growth and satisfying both consumers and B2B clients, including the nation's leading hospitality brands. NetSuite's single, integrated cloud solution can free Design Within Reach from the time-consuming and cumbersome manual processes of its previous ERP system, allowing the company to drive growth, improve efficiencies and deliver exceptional customer service with a single view into customers and inventory across the enterprise. NetSuite's unified data set can give management access to real-time customer, financial, sales, orders and inventory information to power operations in an omnichannel retail environment that includes an ecommerce storefront; 40 retail Studios across the U.S., Canada and Mexico; and a retail outlet in Secaucus, N.J., enabling Design Within Reach to provide an exceptional customer experience no matter the location or channel.

"We're thrilled with the rich end-to-end functionality that NetSuite offers retailers and with the company's vision for enabling retailers to deliver a true omnichannel brand experience that drives customer loyalty and sales," said Design Within Reach CFO Lorraine DiSanto. "We're confident that with NetSuite, we now have an innovative and scalable cloud platform to streamline our operations, make informed business decisions and fuel growth by better serving our customers."

"Retailers like Design Within Reach have been struggling with customer and product data spread across disparate systems for years, inhibiting growth and innovation," said Branden Jenkins, General Manager of Retail at NetSuite. "With a unified, cloud-based system connecting back office, point of sale and ecommerce, these businesses are more than equipped to meet the demands of the modern customer with a seamless connection across all channels."

Today, more than 16,000 companies and subsidiaries depend on NetSuite to run complex, mission-critical business processes globally in the cloud. Since its inception in 1998, NetSuite has established itself as the leading provider of enterprise-class cloud financials/ERP suites for divisions of large enterprises and mid-sized organisations seeking to upgrade their antiquated client/server ERP systems. NetSuite excels at streamlining business operations as demonstrated in a recent Gartner study naming NetSuite as the fastest growing financial management software vendor on a global basis. NetSuite continues its success in delivering the best cloud ERP/financials suites to businesses around the world, enabling them to lower IT costs significantly while increasing productivity, as the global adoption of the cloud is accelerating.

NetSuite will be at NRF, Retail's BIG Show taking place January 12–15 demonstrating how today's forward-thinking retailers are leveraging NetSuite's cloud commerce platform to deliver a true omnichannel experience to its customers. NetSuite solution demos are available at NRF Booth #4047. For more information and to schedule a demo, please visit

About Design Within Reach
Design Within Reach, Inc., founded in 1998 and headquartered in Stamford, Conn., is the source for the best in authentic modern design. The company markets and sells its furniture and accessories to both residential and trade customers through its retail Studios in North America, and its Connecticut-based phone sales team at 1.800.944.2233. For inquiries regarding DWR Contract, visit


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