Customer Stories

Grace Loves Lace Engages Its Customers with NetSuite

NetSuite helps Australian boutique bridal brand leverage data to streamline and scale its operations to serve a global customer base

SUITEWORLD 2022, LAS VEGAS—September 28, 2022

Grace Loves Lace, a leading luxury bridal design business, is using Oracle NetSuite to create unforgettable experiences for brides – from Queensland, Australia to locations worldwide. With NetSuite, Grace Loves Lace has been able to take advantage of an integrated business system to drive efficiencies across its business, increase visibility into inventory and demand, enhance decision making, and improve the experience it offers to customers.

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Founded in 2010 and headquartered in Australia, Grace Loves Lace started as an ecommerce-only brand before opening its first bridal showroom in Burleigh Heads, Queensland in 2011. Today, its online boutique is complemented by 24 showrooms globally—12 of which opened in the last 18 months—and its gowns are shipped to over 80 countries. To support its rapid global expansion and changing business model, Grace Loves Lace needed an integrated ERP system that could provide a single view into its supply chain, streamline the customer relationship management process, and support budgeting and financial needs. After careful consideration, Grace Loves Lace turned to NetSuite to support its global growth.

“The choice of a wedding dress is such a personal and emotional purchase and our goal has always been to deliver an unforgettable experience. We have helped thousands of brides find their wedding dresses in the last 12 years, with a 100 percent success rate of fulfillment,” said Sarah Rynja, Global Systems Manager, Grace Loves Lace. “To support our growing operations we needed a unified view across inventory management, manufacturing, customer support, and sales to ensure we could continue to deliver an exceptional experience on time, every time. NetSuite’s seamless integration has also meant seamless customer service.”

With NetSuite, Grace Loves Lace has been able to unify data and enhance its operations on a single cloud business system. NetSuite’s demand forecasting capabilities have enabled Grace Loves Lace to more easily forecast sales by ensuring information entered by salespeople is automatically captured in the system. In addition, NetSuite is helping Grace Love Lace monitor and manage its supply chain and inventory levels to ensure that orders can be made and fulfilled despite unpredictable lead times and supply chain challenges. This has helped Grace Love Lace meet customer needs, while operating more profitably.

“Grace Loves Lace has built its reputation on providing high-quality, personalised customer care and to maintain these standards throughout unprecedented growth, as both the volume of orders and sophistication of its operations expanded, it needed an upgrade,” said Jason Toshack, vice president and general manager ANZ at Oracle NetSuite. “With NetSuite, Grace Loves Lace has gained the visibility and control it needed to increase efficiencies and continue to deliver on its mission as it evolves into a global brand.”

Oracle NetSuite

For more than 20 years, Oracle NetSuite has helped organisations grow, scale and adapt to change. NetSuite provides an integrated system that includes financials / Enterprise Resource Planning (ERP), inventory management, HR, professional services automation and omnichannel commerce, used by more than customers in countries and dependent territories.

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Contact Info
Suzanne Myerson
Director, Public Relations, JAPAC
+61 414 101 583

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