NetSuite Helps Distributor Boost Customer Relationships While Maintaining High Growth Rate

"NetSuite has helped us build better relationships with existing and new customers alike, while giving us a real-time view of the business at any given time. This means we never have to wait to assess our performance against targets."

—Nu-Heat

Results:

Company saved between £100,000 and £120,000 over the three-year cost of hardware and licenses for equivalent SAP applications
NetSuite now gives managers, engineers, sales reps and others real-time access to company information
New webstore improves customer relationships by simplifying training courses
iPhone app improves customer service by facilitating knowledgebase access for field technicians
Access to real-time financial data boosts cash flow by improving visibility of creditor payments

Challenges:

Heating products company was unable to maintain high growth rate with proprietary software applications
Company needed to improve customer relationships to succeed with low-volume, high-value product line
Sales staff handling of 300-400 projects at any given time was slowed by complex manual reporting and other processes
Cash flow suffered because managers had difficulty tracking late creditor payments

Solution:

Company replaced proprietary applications with NetSuite, designed new business processes to take advantage of end-to-end integration
First processes were designed to manage new business leads
CRM applications followed, then financials, followed by creation of a knowledge base for technical queries
Role-based, real-time dashboards give 100 users instant visibility into personal KPIs