Company Name:
IBA
Industry:
Healthcare Services
Headquarters:
Louvain-la-Neuve, Belgium
Applications Replaced:
Spreadsheets, manual processes
NetSuite Product:
NetSuite CRM+
NetSuite Helps Healthcare Services Business Coordinate Sales and Marketing Across 5 Business Segments
"Having independent sales force entities in several divisions, sometimes chasing the same customers, we didn't always know if someone else at IBA was already talking to a prospect company. Now we leverage that information to ensure that we're 100% coordinated."
—IBA
Results:
- Role-based dashboards help sales/marketing users coordinate efforts among 5 business segments
- Sales opportunities no longer slip through the cracks
- Consistent, reliable customer information has greatly improved production planning.
Challenges:
- Uncoordinated sales and marketing was causing company to miss growth opportunities
- Salespeople in 5 business segments sometimes targeted same customers
- Production planning difficult due to long lead times of complex equipment.
Solution:
- Chose NetSuite over Salesforce.com
- With NetSuite, company has automated global sales and marketing
- Customer information now resides in single information repository.
