Blog publishing leader consolidates information for 8 properties, reduces bookkeeping costs by 20% with NetSuite

"We'd predicted 2009 would be a down year, but ended up with significant year-over-year growth. We now have more than 20 million monthly readers, and good part of that success comes from our improved operations efficiency."

—Gawker Media



Results:

  • Enjoying significant year-over-year growth, even during the 2009 recession
  • Integrated accounts payable and receivable processes cut bookkeeping costs by 20%
  • Integrated order-to-accounts payable processes maximize cash on hand
  • Production of detailed business reports take seconds, rather than hours
  • Fast, consolidated information access lets Gawker continually improve advertising contracts
  • Scalability and speed of implementation provides Gawker team with confidence that any future acquisitions will be up and running quickly.

Challenges:

  • Operational inefficiencies hindered Gawker's ability to exploit growing popularity
  • Difficulty optimizing complex, multi-dimensional advertising contracts utilizing QuickBooks and spreadsheets
  • Lack of consolidated financial information led to inefficient billing processes.

Solution:

  • NetSuite OneWorld rolls up Gawker's 8 blog properties and associated websites into 5 subsidiaries, which include multiple countries and currencies.
  • NetSuite implemented in just 60 days
  • A dozen executive dashboards deliver real-time views of ad revenues, AP/AR employees, contractors, and other information.







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