Additional Resources

Email Marketing

Email Marketing Automation

When email marketing is used as a part of your commerce marketing strategy, it's a revenue-generating powerhouse. The Bronto Marketing Platform uses data, such as cart, orders and product details to create automated, personalised shopper engagements across email, SMS and web throughout every lifecycle stage, from sign-up to check out and re-engagement.

Key Benefits

  • Increase revenue with targeted email and omnichannel marketing.
  • Build a scalable, segmented marketing database for data-driven marketing.
  • Save time with highly automated campaigns triggered by customer actions.
  • Leverage past-purchase data to drive customer loyalty and lifetime value.
  • Connect with mobile consumers via responsive design and SMS messaging.

Campaign Management

Leverage a full suite of easy-to-use tools to manage every aspect of your email and omnichannel marketing programs.

  • Intuitive interface.
  • Drag and drop automation.
  • Tracking and reporting.

Marketing Database

Build a scalable database as the foundation for data-driven marketing. Turn your customer insights into revenue.

Lifecycle Marketing

Turn cart abandoners and one-time buyers into repeat customers. Now you are in control of the customer lifecycle.

Mobile

Design mobile-friendly email and SMS campaigns. Grow your list with Text-To-Join. Quickly and easily connect with your mobile customers.

  • Responsive design.
  • SMS messaging.
  • Text-To-Join.

Features

Cart Recovery

Capture revenue from abandoned shopping carts.

  • Simplify the initial program sign-up.
  • Automate regular shipments and payments.
  • Deliver rapid membership services and changes.
  • Maximize stick rates.

Segmentation

Create precise, dynamic segments displayed with an intuitive user interface.

  • Target recent purchasers with cross- and up-sell items.
  • Re-engage lapsed purchasers with coupons.
  • Focus on first-time buyers to grow customer lifetime value.
  • Target consumers based on their geographic location.

Automation

Combine business logic, behavior filtering, multiple channels and a wide range of actions to visually orchestrate campaign workflows with a drag-and-drop canvas.

  • Use customer events to automatically trigger campaigns.
  • Automate lifecycle campaigns based on order history.
  • Create campaigns that combine email, mobile and social.

Tracking and Reporting

Measure, analyze and optimize your campaigns throughout the customer lifecycle with precise data tracking and reporting.

  • Get real-time activity snapshots of campaign performance.
  • Easily create and export a wide range of actionable reports.
  • Compare messages and campaigns across key dimensions.