Marketing Automation
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Historically, marketing efforts at wholesale distribution companies have been limited to printing and sending catalogs, or to sales people simply making cold calls. Why? Tight budgets and small marketing staffs have hampered most distributors' ability to market to their customer base. Yet in order to do business more competitively, distributors need powerful, automated marketing tools.
With NetSuite for wholesale distributors, companies can finally reach prospects and customers through cost-effective marketing. They can also communicate with their customers through marketing campaigns, company announcements, and other communiqués, thereby building and deepening relationships with customers. Moreover, NetSuite lets you track the success—or failures—associated with each marketing campaign. And if you attend a trade show, or advertise in a particular magazine, you now have an automated way to track the results. Additionally, NetSuite lets you segment your customers, decide who to target in future campaigns, and measure the success of all your efforts.
NetSuite for wholesale distributors includes these marketing automation tools:
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