Partner Relationship Management
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Channel sales and services are fairly standard components of software industry go to market strategies. For many software companies and their partners, a key challenge is to create processes that support bidirectional communication. Why is that imperative? Without bidirectional communication, companies and their partners often find that they engage in overlapping efforts, creating channel conflict. On the other hand, without coordination, gaps can appear and portions of the market simply aren't addressed. Moreover, with limited visibility between company and partners' pipelines, it becomes almost impossible to forecast joint sales accurately.
That's why NetSuite's software industry solution provides a range of powerful partner relationship management (PRM) tools that support bidirectional communication and collaboration. Using these partner management tools, you can create alliances that meet your organisational objectives and needs; establish and follow consistent alliance processes; develop measurement processes that indicate joint successes—or failures; and create an atmosphere of knowledge sharing that goes beyond your four walls and seamlessly extends to your partners.
NetSuite offers the following key PRM tools:
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