Web Analytics
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Ecommerce companies must wade through more data than ever before—data on their prospects, customers, products, and even suppliers. But given the sheer volume of information, how do you make sense of it? And how do you leverage it in order to create more effective Web content, marketing campaigns, and cross-selling opportunities? How can you use it in real time for immediate selling opportunities?
NetSuite provides ecommerce companies with a meaningful way to understand their data, allowing for timelier, smarter decision-making. With NetSuite's Web site analytics tools, you can view shopping cart reports that indicate what customers bought and what they abandoned. Or, view reports on customer-specific site activity, allowing you to create campaigns that target specific customers and their browsing and buying patterns. Moreover, an array of financial reports lets you keep a finger on the pulse of your entire operation. Best of all, these built-in analytics eliminate the need to maintain third-party systems and give you the report formats you want, when you want them.
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