Web Analytics
Shopping Activity
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These days, ecommerce companies must understand every facet of their shoppers' online activities. With NetSuite, you can review your cart abandonment rate and drill down to identify those visitors who abandoned their carts. You can also view conversion rates, the numbers of visitors who registered on your site, and how many of those visitors actually completed a purchase. With NetSuite, you can increase your sales by following up with abandoned carts, improving customer conversion rations, and understanding the purchase ratio of specific items.
Additionally, NetSuite delivers shopping activity analysis reports that indicate the ratio of cart additions to orders on an item-by-item basis. You can display your cart abandonment rate directly on your Real-time Dashboard, and set up alert notifications if the number exceeds your user-defined level. As a result, you may correct the problem both by updating your site and by following up with specific customers.
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- Turn abandoned carts into closed sales. Find out exactly which visitors abandoned their carts and which items they were about to purchase.
- Convert more of your visitors to customers. Measure your lead conversion rates over time, and drill down to see exactly which visitors dropped off.
- Immediate notifications of higher-than-average cart abandonment rates allow you to remedy the situation quickly and effectively.
- analyse abandonment on an item-by-item level to understand which specific items cause visitors to drop off. Follow up with marketing campaigns targeted to customers who had second thoughts on buying those items.
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- Cart abandonment reports indicate the ratio of visitors who have completed a purchase versus those who abandoned their carts.
- Lead conversion reports show how many visitors registered, and how many of them actually purchased something.
- Shopping activity analysis reports provide an item-by-item view of cart additions and abandonment, including the ratios of cart completion for each item.
- Display cart abandonment numbers directly on your Dashboard, and receive notifications if they exceed your pre-defined levels.
- Visitor activity reports tell you how frequently your customers visit and what percentage are repeat visitors.
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