Web Analytics
Customer - specific Reports
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Knowing your customers is the key to profitability. And only NetSuite lets you drill down to an individual customer record and view all of the customer's activities on your site. You can see shopping cart contents, pages viewed, referring URL and keyword, click-stream paths, dates of the first and last visits, and more.
This advanced capability allows you to create marketing campaigns that target shoppers based on their specific browsing patterns, to close sales more efficiently, and to provide highly personalised customer service. For instance, you can send out an email marketing campaign to all visitors who viewed a specific page on your site, and include a coupon for those visitors who added that item to their shopping carts. You can also call your customers directly and close sales faster by knowing exactly which products interest them.
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- Provide targeted marketing campaigns based on your customer's specific site activities. For example, you can send emails to customers who have viewed a certain item within the last week.
- Convert abandoned shopping carts into closed sales by understanding which products your customers abandoned previously.
- Provide a personalised sales pitch by knowing exactly which items your customers are viewing, and how often they are viewing them.
- Revive lost leads by keeping an up-to-date list of regular visitors who have not visited your site for an extended period of time.
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- Drill down to any customer record and see a complete history of activities on your Web site.
- Create and send marketing campaigns to customers based on their specific browsing and shopping activities.
- Review which pages your customers have viewed, how often they have viewed them, and even the page they are currently viewing.
- View the shopping cart contents of each of your shoppers, including the date each item was added.
- Review the referrer and search engine keyword that shoppers used to find your site.
- View the dates of each customer's first and last visit, and their total number of visits to your site.
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