Zimplistic Kneads Out Growth Knots by Optimising Operations

Aspiring to become a leader in the kitchen appliance market, Zimplistic offers Rotimatic, an AI-powered device that automates the making of flatbread at home. Despite being a young Singapore startup, Zimplistic has international presence—including Australia, New Zealand, UK, North America, Canada, Middle East and Europe. However, its rapid growth made it challenging for its existing IT systems to continue supporting the business.


Zimplistic Pte Ltd.

Company

Zimplistic Pte Ltd.

Location

Singapore

Industry

Manufacturing and Retail

EMPLOYEES

120

REVENUE

US$ 24M

NUMBER OF SUBSIDIARIES

3

NUMBER OF COUNTRIES

19

SYSTEMS REPLACED

Google Sheet
Xero

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“With NetSuite, we are confident that our IT systems can scale and address new business needs—without compromising operational efficiences—as the company grows.” Simon Chua, Finance Director, Zimplistic Pte Ltd.

Growing Efficiently with NetSuite

Committed to delivering quality products
To ensure the quality of its products, Zimplistic oversees its entire supply chain, including manufacturing and online sales. It also focuses heavily on R&D to deliver frequent software updates to customers. By being customer-centric, Zimplistic reaped US$20 million in revenue in its first year of sales.
Inefficiency, disparate systems threaten growth
Given its rapid growth, Zimplistic quickly outpaced its Xero accounting system and Google spreadsheets for procurement and inventory management. It struggled to manage its growth as both systems ran in silos and relied heavily on manual processes.
Connect and optimise operations
Zimplistic integrated its back-end systems and automated its back-office management using NetSuite’s solutions. This not only shortened reporting and lead times, but also provided Zimplistic with real-time insights to optimise its inventory and make timely, more informed business decisions.
Ready to seize future opportunities
With NetSuite, Zimplistic’s back-end systems can easily scale to support its plans to expand into the Indian and Southeast Asian mass markets. Zimplistic is also looking to deploy OneWorld to better manage currencies, tax structures and financial reporting across different countries.

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