TOV Furniture Finds Success with Fresh Designs

TOV Furniture wants to be a breath of fresh air for the furniture industry. Bruce Krinsky founded the company in 2012 with a vision to create on-trend, colorful pieces that appeal to a younger generation of consumers. To stay current with shifting trends, the company regularly phases out items and introduces new ones. TOV’s furniture does not come in typical matching sets, encouraging customers to mix and match pieces.


TOV Furniture

Company

TOV Furniture

Location

Cedarhurst, N.Y.

Industry

Retail/Manufacturing

EMPLOYEES

40

NUMBER OF USERS

35

NUMBER OF COUNTRIES

12

SYSTEMS REPLACED

QuickBooks
Odoo

NETSUITE PRODUCTS IMPLEMENTED

NetSuite ERP
NetSuite SuiteCommerce Advanced (SuiteSuccess for Commerce, Wholesale Distribution implementation)

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“The website helps us deliver better, faster service for our customers because it pulls so much data from NetSuite—pricing, specs, photos—and puts it at their fingertips.” Baila Bree, Director of Operations, TOV Furniture

Assembling a Plan for Growth

Capturing the buyer’s eye
TOV’s modern, affordable furniture gained traction quickly, as the company grew 60 percent year-over-year. Its customers include large retailers like Bed Bath & Beyond and Walmart, ecommerce leaders including Amazon and Wayfair and local furniture stores. The retailer will soon set up displays at some big-box stores to introduce more shoppers to the brand.
Keeping up with customer expectations
TOV receives up to 300 orders a day, and it needed a more efficient way to process orders for its customers, who expect speedier delivery and a way to order products online. The company also lacked inventory visibility with its old business platform, which required coding to change processes and hindered growth.
Better reporting, seamless ordering
Since implementing NetSuite, inventory data is now real-time and detailed reports give TOV valuable insights about its performance since order, inventory and customer information is in one place. B2B customers can also place orders through a web store it launched in just 27 days with an accelerated SuiteSuccess implementation.
Designing a better customer experience
The experience for TOV customers is better than ever before. Faster order processing ensures clients get their orders quickly. The ecommerce website allows buyers to see real-time inventory data, track orders and check out product photos and specs, all without emailing or calling.

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