The Superyacht Group moves to NetSuite's Cloud Platform

NetSuite Helps Media Leader Add 20% to Annual Revenues

Company

The Superyacht Group

Location

London, United Kingdom

Industry

Media, Maritime

Applications Replaced

QuickBooks, FileMaker Pro, spreadsheets

Solutions

NetSuite

"With NetSuite, we've been able to keep our positioning as dedicated to the high-end yacht market, but also improve our business by expanding to new market segments, cutting inefficiencies, and more accurately tracking the needs and buying habits of our existing customers." The Superyacht Group

Customer Success

Since moving across to NetSuite, The Superyacht Group has expanded into three new market segments, which are adding 20% yearly to revenues.
Thanks to integrated financial processes, the company now gets invoices out in minutes, compared to weeks, and has cut its receivables backlog by 70%.
Productivity of sales reps has increased by as much as 80% due to the increased efficiencies of integrated marketing processes.
Integrated, centralised customer information and detailed analytic reports help The Superyacht Group target and market to existing customers more accurately and effectively than before.
Integrated customer information also helps account managers identify the most profitable customers for more personalised attention, and fewer missed opportunities.

Challenges

Market-leading media company wanted to expand product scope and market penetration within the global high-end yacht-owner market.
Lack of customer-information integration prevented account managers from tracking customer behaviour or identifying best customers, and resulted in missed sales opportunities.
The Superyacht Group wanted to market new media properties and events to builders, brokers, and suppliers of high-end yachts, but limited business software made it difficult to analyse and forecast the needs of new prospects.

Solution

The company replaced QuickBooks, FileMaker pro, and spreadsheets with NetSuite ERP and CRM.
NetSuite CRM consolidates all customer and prospect information, including sales reps' tradeshow notes, to help build detailed database for future marketing.
Role-based dashboards help company account managers track and predict customer behaviour, critical to success in a market with a well-defined base of very knowledgeable customers.

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