As Kitchenware Direct’s online kitchen retail business started to sizzle, its poorly integrated, out-of-the-box systems couldn’t stand the heat. Without robust integration capabilities, it was difficult to maintain multiple websites with separate branding. Manual back-end order processing and financials for its different brands left room for error in shipping customer orders. Mobile traffic continued to increase, but conversion rates on mobile devices remained low.
"NetSuite was the only ERP system in the Australian market that could integrate all the different functions we needed and give us a seamless process from order completion to dispatch." Kitchenware Direct