Former Microsoft Marketing Executive Brings Expertise, Vision to Cloud ERP Leader
SAN MATEO, Calif.—December 18, 2014—NetSuite Inc. (NYSE: N), the industry's leading provider of cloud-based financials / ERP and omnichannel commerce software suites, today announced that it has appointed Fred Studer, a global marketing executive as its chief marketing officer (CMO). In this role, Studer will be charged with overseeing all of NetSuite's worldwide marketing initiatives and driving awareness and adoption of NetSuite's industry-leading cloud-based business management software as NetSuite's growth accelerates.
"Fred's broad experience in enterprise and consumer technology, his innovative approach to marketing and his incredible enthusiasm are an ideal fit as NetSuite continues to lead the way forward in the market for cloud-based business software," said NetSuite CEO Zach Nelson. "Being a passionate marketer myself, I am excited to be working with another marketer with such a creative and innovative flair."
Studer is an accomplished and innovative marketing leader with a solid track record in both product and corporate marketing. Fred joins NetSuite after seven years at Microsoft where he most recently led product marketing, go-to-market strategy and execution for Microsoft Dynamics CRM, one of Microsoft's fastest growing businesses. During his tenure, Studer also had responsibility for Microsoft Dynamics ERP products including Dynamics AX, NAV, GP, SL, and industry solutions. Prior to his leadership roles in Dynamics, Studer was General Manager of the U.S. Microsoft Office business. He was responsible for the U.S. subsidiary revenue and P&L for Microsoft Office products. Before joining Microsoft, Studer spent 12 years at Oracle and for the last several years there was the Group Vice President of Marketing. His Organisation was responsible for identifying market opportunities, creating marketing strategy, and generating awareness and demand for Oracle applications and industries solutions. Originally from Denver, Colo., Studer received his B.S. in accounting and finance from the University of Colorado Boulder and is a board member of the University Of Colorado Leeds School Of Business.
"I'm extremely proud to be joining NetSuite as CMO," Studer said. "NetSuite has amazing prospects for continued significant customer growth over the coming years; its strategic direction and track record for innovation mean that the company is extremely well positioned within its market. NetSuite's passion for building long-lasting customer success and developing innovative products were significant factors in my decision to join the company. NetSuite has a unique and thriving culture and I'm thrilled to be part of it."
Today, more than 20,000 companies and subsidiaries depend on NetSuite to run complex, mission-critical business processes globally in the cloud. Since its inception in 1998, NetSuite has established itself as the leading provider of enterprise-class cloud financials/ERP, CRM and omnichannel suites for mid-sized organisations, large enterprises and divisions of large enterprises seeking to upgrade their antiquated client/server ERP and other systems. NetSuite continues its success in delivering the best cloud ERP/financials suites to businesses around the world, enabling them to lower IT costs significantly while increasing productivity, as the global adoption of the cloud is accelerating.
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