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Groundbreaking comedy club puts NetSuite center stage

NetSuite Helps the Second City Continue its Comedy Revolution with the Launch of New Services

SUITEWORLD 2019, LAS VEGAS, Nev.—April 2, 2019—Groundbreaking comedy theater and improvisation club The Second City is using Oracle NetSuite to bring the power of comedy to the world. With NetSuite, The Second City has been able to take advantage of an integrated business platform to support its rapid growth and the addition of new comedy and improvisation services, which include new theaters, program offerings and an expanded training center.

Second City 2

Since opening its doors in 1959, The Second City has grown from a small cabaret theater in Chicago to become one of the most influential and prolific comedy empires in the world, fostering superstars including Jason Sudeikis, Steve Carell, Tina Fey and Stephen Colbert. To continue its comedy revolution, The Second City has launched a number of new initiatives including Second City Works, the B2B arm which uses the same methods to create professional development, content, and events that drive personal growth and organisational improvement. NetSuite has helped The Second City manage its expanding list of services as it brings comedy and improvisation to nearly 1 million people a year worldwide.

“People are drawn to The Second City because of our open-mindedness and passion for keeping the art of comedy alive,” said David Quinn, CFO, The Second City. “The core of what we do is improvisation and to ensure we can always focus on our art, we wanted a business platform that would allow us to grow without adding complexity to our business and NetSuite has been a perfect fit. The insights we get from NetSuite have helped us make better business decisions as we diversify our business and open our doors to more customers.”

With NetSuite, The Second City has been able to achieve a more real-time, consolidated view into its core business processes by consolidating previously disparate systems that were managing its multiple revenue streams and three offices in Chicago, Los Angeles and Toronto. NetSuite has also helped The Second City increase efficiencies and rapidly expand its range of services by eliminating previously manual and time-consuming tasks. This has enabled The Second City to focus on making the world a funnier place as it opens several new facilities to accommodate growing interest, including The Second City Training Center expansion, the Harold Ramis Film School, the first ever film school dedicated to comedy, and a full-service bar and restaurant.

“The Second City has fostered generations of superstars and continues to find new ways to innovate in the comedy and improv community,” said Evan Goldberg, EVP, Oracle NetSuite. “Its business is a great example of how you can carve out an entirely new approach and then grow that idea into a global empire by adding new services. With NetSuite, The Second City can focus on what will continue to get more artists and audience members in the door while we help ensure its business runs smoothly.”

About The Second City
Since opening its doors in 1959, The Second City has grown to become the world’s premier comedy club, theater and school of improvisation, entertaining 1 million theatergoers a year around the globe. Alumni of The Second City include some of the biggest names in entertainment like Bill Murray, Tina Fey and Steve Carell. As well as its theaters and training centers, The Second City also has a B2B professional development arm called Second City Works that uses the same methods from the stages to create professional development, content, and events that drive personal growth and organisational improvement.

About Oracle NetSuite
For more than 20 years, Oracle NetSuite has helped organisations grow, scale and adapt to change. NetSuite provides a suite of cloud-based applications, which includes financials / Enterprise Resource Planning (ERP), HR, professional services automation and omnichannel commerce, used by more than 18,000 customers in 203 countries and dependent territories.

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